Cambridge Analytics


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Cambridge Analytics

Alexander Nix, damaliger CEO von Cambridge Analytica, behauptete, dass die Datenanalysefirma mithilfe verschiedener Daten von mehr als. Bei der Datenfirma Cambridge Analytica hat Brittany Kaiser am politischen Jahrhundertcoup mitgearbeitet: Donald Trump zum US-Präsidenten. Cambridge Analytica (CA) war ein von der britischen SCL Group gegründetes Datenanalyse-Unternehmen, das im Mai Insolvenz anmeldete​.

Cambridge Analytica

Alexander Nix, damaliger CEO von Cambridge Analytica, behauptete, dass die Datenanalysefirma mithilfe verschiedener Daten von mehr als. Cambridge Analytica mischte bei der Wahl von Donald Trump mit und gelangte an Daten zu Millionen Facebook-Nutzern: Nun dreht sich eine. Cambridge Analytica war ein von der britischen SCL Group gegründetes Datenanalyse-Unternehmen, das im Mai Insolvenz anmeldete.

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Cambridge Analytica explains how the Trump campaign worked

Built on proven practical experience, AnalyticsCambridge provides independent professional consultancy to support policy development and analysis, service delivery and focus. 3/18/ · On 19 March , Facebook said it was pursuing a forensic audit of Cambridge Analytica and other parties involved in the data misuse, but it stood down after the UK’s Information Commissioner Author: Julia Carrie Wong. As the U.S. announces a lawsuit against Cambridge Analytica, the Mercer-controlled Emerdata discloses that it now owns the disgraced Trump data firm and its parent company.

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Um ihre Aufmerksamkeit erfolgreicher vermarkten zu können, sortiert Facebook seine Nutzer in unterschiedliche Gruppen. Cambridge Analytica was paid $ million by the Trump campaign, according to Federal Election Commission filings, $5 million of which went toward buying television ads, with the remainder going to. The so-called pivot to privacy is in many ways the logical conclusion to the earth-shaking (and market-moving) response to the Cambridge Analytica story, which plunged Facebook into the greatest. The strange afterlife of Cambridge Analytica and the mysterious fate of its data As the U.S. announces a lawsuit against Cambridge Analytica, the Mercer-controlled Emerdata discloses that it now. Cambridge Analytica was established as a subsidiary of the private intelligence company SCL Group that was active in military and political arenas. The men who ran Cambridge Analytica and its parent SCL were described as having close ties to the Conservative Party (UK), royalty and the British military. Facebook CEO Mark Zuckerberg first apologized for the situation with Cambridge Analytica on CNN, calling it an "issue", a "mistake" and a "breach of trust". He explained that he was responding to the Facebook community's concerns and that the company's initial focus on data portability had shifted to locking down data; he also reminded the platform's users of their right of access to personal. Further information: Russian interference in the Brexit referendum and Unlawful campaigning in the EU referendum. The so-called pivot to privacy is in many ways the logical conclusion to the earth-shaking and market-moving response to the Cambridge Analytica story, which plunged Cambridge Analytics into the greatest crisis in its then year history. Namensräume Artikel Diskussion. We work with the best and the brightest. Some political scientists have been skeptical of claims made by Cambridge Analytica about the effectiveness of its microtargeting of voters. In: nytimes. Der Gezähmte Widerspenstige Stream of Malta Department of Information. American Journal of Political Science. Retrieved May 24, Our Far Cry 4 Alternatives Ende data sets and unparalleled modeling techniques help organizations across America build better relationships with their target audience across all media platforms. Die Datenanalytiker der kanadischen Firma AggregateIQ, unter anderem beratend für die Brexit-Befürworter tätig, wurden von Facebook verbannt, nachdem der Guardian über Verbindungen zu Cambridge Analytica berichtet hat. Die Datenfirma hatte Insolvenz angemeldet, nachdem bekannt geworden war, dass sie sich missbräuchlich Daten Watch Bad Neighbours 2 Online vielen Millionen Edv-Kenntnisse beschafft hatte. Unterstütze auch Du unsere Arbeit mit deiner Spende.
Cambridge Analytics Companies portal United Kingdom portal United States portal Politics portal. Views Read Edit View history. Retrieved 13 January

The Cambridge Analytica revelations may not have changed Facebook, but they did change us. Our eyes are now open. The question is what we will do.

Coronavirus World UK Environment Science Global development Football Tech Business Obituaries. In March , multiple media outlets broke news of Cambridge Analytica's business practices.

The New York Times and The Observer reported that the company had acquired and used personal data about Facebook users from an external researcher who had told Facebook he was collecting it for academic purposes.

In response to the media reports, the Information Commissioner's Office ICO of the UK pursued a warrant to search the company's servers.

The personal data of up to 87 million [34] Facebook users were acquired via the , Facebook users who used a Facebook app called "This Is Your Digital Life.

The app developer breached Facebook's terms of service by giving the data to Cambridge Analytica. On 1 May , Cambridge Analytica and its parent company filed for insolvency proceedings and closed operations.

Publicly, parent company SCL Group called itself a "global election management agency", [46] Politico reported it was known for involvement "in military disinformation campaigns to social media branding and voter targeting".

Slate writer Sharon Weinberger compared one of SCL's hypothetical test scenarios to fomenting a coup.

Among the investors in Cambridge Analytica were some of the Conservative Party's largest donors such as billionaire Vincent Tchenguiz , former Conservative minister Jonathan Marland, Baron Marland , Roger Gabb , [48] the family of American hedge fund manager Robert Mercer , [15] and Steve Bannon.

A minimum of 15 million dollars has been invested into the company by Mercer, according to The New York Times. Dr Emma Briant published evidence through the British Parliament's Fake News Inquiry indicating that Cambridge Analytica did work for the UK's LeaveEU Brexit campaign during the EU Referendum which they denied.

Following the downfall of Cambridge Analytica, a number of companies have been established by executives who had also been involved with Cambridge Analytica.

CA's data analysis methods were to a large degree based on the academic work of Michal Kosinski. In , Kosinski had joined the Psychometrics Centre of Cambridge University where he then developed with his colleagues a profiling system using general online data, Facebook -likes, and smartphone data.

CA would collect data on voters using sources such as demographics , consumer behaviour , internet activity , and other public and private sources.

According to The Guardian , CA used psychological data derived from millions of Facebook users, largely without users' permission or knowledge.

Today in the United States we have somewhere close to four or five thousand data points on every individual So we model the personality of every adult across the United States, some million people.

The company claimed to use "data enhancement and audience segmentation techniques" providing " psychographic analysis" for a "deeper knowledge of the target audience".

The company uses the Big Five model of personality [20] [8] Using what it calls " behavioral microtargeting " the company indicates that it can predict " needs " of subjects and how these needs may change over time.

Services then can be individually targeted for the benefit of its clients from the political arena, governments, and companies providing "a better and more actionable view of their key audiences.

CA derived much of its personality data on online surveys which it conducts on an ongoing basis. For each political client, the firm would narrow voter segments from 32 different personality styles it attributes to every adult in the United States.

The personality data would inform the tone of the language used in ad messages or voter contact scripts, while additional data is used to determine voters' stances on particular issues.

The data would get updated with monthly surveys, asking about political preferences and how people get the information they use to make decisions.

It also covered consumer topics about different brands and preferred products , building up an image of how someone shops as much as how they vote.

Channel 4 News , a news programme broadcast by the British public service Channel 4 , conducted a four-month investigation into Cambridge Analytica starting in November An undercover reporter posed as a potential customer for Cambridge Analytica, hoping to help Sri Lankan candidates get elected.

Video footage from this operation was published on 19 March Cambridge Analytica said that the video footage was "edited and scripted to grossly misrepresent" the recorded conversations and company's business practices.

Nix said that he had "entertained a series of ludicrous hypothetical scenarios", but insisted his company does not engage in entrapment or bribery.

In the third part of the series, Nix also said that Cambridge Analytica "ran all the digital campaign" for Trump.

Nix stated they used communications that would be self-destructive, leaving no incriminating evidence. After the news segment was broadcast, the board of Cambridge Analytica suspended Nix as chief executive officer, and Julian Wheatland became the new CEO.

The investigation also raised questions regarding campaign finance law. During the election, the company was employed both by Trump's campaign and Robert Mercer's Make America Number 1 Super PAC which supported Trump.

While PACs are not limited in the amount of funds they can spend on behalf of a candidate, they are not allowed to coordinate strategy with the campaigns they are supporting.

Nix's statements in the recorded video describe how the Trump campaign itself could "take the high road" and "stay clean", while the negative attacks were handled by the firm and the Super PAC, in a way which makes it "unattributable, untrackable".

These statements potentially suggested unlawful coordination between Trump's campaign and the PAC, although Cambridge Analytica has denied this. Some political scientists have been skeptical of claims made by Cambridge Analytica about the effectiveness of its microtargeting of voters.

Research discussed by Brendan Nyhan of Dartmouth College showed that it is extremely hard to alter voters' preferences because many likely voters are already committed partisans; as a result, it is easier to simply mobilize partisan voters.

In , CA claimed that it has psychological profiles of million US citizens based on 5, separate data sets. According to an aide and consultant for Ted Cruz's presidential campaign, their campaign stopped using CA after its psychographic models failed to identify likely Cruz supporters.

The Cruz campaign ceased access to all of Cambridge's data after the South Carolina Republican primary on 20 February when Cruz came in third after Trump and Rubio.

The use of personal data collected without knowledge or permission to establish sophisticated models of user's personalities raises ethical and privacy issues.

Regarding CA's use of Facebook users, a speaker for CA indicated that these users gave permission when signing up with the provider, while Facebook declared that "misleading people or misusing information" is in violation of Facebook's policies.

Alexander Nix suggested that data collection and microtargeting benefits the voters — because they receive messages about issues they care about.

However, digital rights protection groups raised concerns that private information is collected, stored, and shared while individuals are "left in the dark about [it]" and have no control.

In the BBC reported that the group Facebook You Owe Us had filed a lawsuit against Facebook for failing to protect users' personal data in the Cambridge Analytica breach, involving the misuse of information from almost one million users in England and Wales.

In Australia, Cambridge Analytica set up an office. Allan Lorraine, a friend of Alexander Tayler who was a former director for Cambridge Analytica and later appointed director of Emerdata , set up SCL the parent company of Cambridge Analytica in Australia.

Representatives of Cambridge Analytica had a private dinner with Dan Tehan when he was then the minister responsible for cyber security, and Liberal party executives.

SCL Group, promoted Mr Lorraine online as its head of Australian operations. More than , Australian Facebook users were among the millions globally who may have had their information improperly shared with Cambridge Analytica, to be sold and used for political profiling.

In India, Cambridge Analytica had been used by the Indian National Congress INC to carry out "in-depth electorate analysis" and influence voters, including in the elections to the Bihar Legislative Assembly.

CA ran campaigns in secret during Kenya's and elections. Mai englisch. In: The New Yorker. März englisch, newyorker.

März ]. März , abgerufen am 4. In: washingtonpost. April , abgerufen am 5. In: tagesanzeiger. März , abgerufen am 5. April In: theguardian.

November englisch. März In: faz. April , abgerufen am Februar The Intercept. Retrieved April 1, The Georgia Straight. April 17, The Atlantic.

Retrieved March 21, Spectre" Is a Perfect Trump Villain". March 19, Retrieved July 11, Investor's Business Daily. Retrieved May 24, Archived from the original on March 17, NBC News.

Associated Press. April 9, Retrieved April 9, Retrieved April 5, Retrieved June 13, Evening Standard. Retrieved April 10, The Texas Tribune.

Retrieved April 13, March 22, Retrieved May 16, EU, emails show". Retrieved May 11, Investors Business Daily. Retrieved April 4, Depends On Who You Ask".

Archived from the original on March 25, Retrieved March 27, BBC News. Archived from the original on March 26, Retrieved April 26, August 7, About Products Services Careers News Contact.

Cambridge Analytica Data-driven behavior change. Better audience targeting Communication has changed.

Products Our product set lets you control every aspect of your audience engagement by building crucial information flows and behavioral connections.

Services Our comprehensive range of analytics and engagement services are proven game changers that deliver smart solutions and produce real results.

Cambridge Analytics
Cambridge Analytics Cambridge Analytica (CA) war ein von der britischen SCL Group gegründetes Datenanalyse-Unternehmen, das im Mai Insolvenz anmeldete​. Cambridge Analytica war ein von der britischen SCL Group gegründetes Datenanalyse-Unternehmen, das im Mai Insolvenz anmeldete. Die britische Datenschutzbehörde ICO hat ihre Ermittlungen im Fall Cambridge Analytica abgeschlossen. Einige Medien erklären den Skandal. Was für Daten hat Cambridge Analytica gesammelt? 5. Was ist Microtargeting, für das die Daten genutzt.

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